While looking around the always-informative E-Cigarette Forum, I came across an
intriguing post about a smokeless tobacco cigarette called the Sensitive-C. I
had never heard about it before, so I was interested to learn more. Luckily,
the post came with a link to the product website, and although it was written
in poor English, it did provide some useful information. The Sensitive-C was
developed by Olig Ag, in Germany, as an alternative to traditional cigarettes.
It was apparently designed to make it easier and less dangerous for smokers to
enjoy tobacco without inhaling any smoke or the thousands of chemicals it
contains. Featuring a filter-like mouthpiece, cigarette paper and tobacco, the
Sensitive-C looks exactly like a classic smoke, but it works in a completely
different way. Instead of lighting up, the user has to slightly press the tip
of the cigarette to activate the heating element inside. That produces a
temperature high enough to release the flavor and nicotine in the tobacco but
not enough to actually ignite the cigarette and produce smoke. According to the
official website “the calming effect of tobacco, the familiar aroma and the
perceived heat produce the unique approximation to a cigarette never before
reached by any of Sensitive-C´s predecessors.”
Throughout the development process, Sensitive-C has
apparently been tested by several independent experts and institutions,
including the Leibniz-Institute for Interdisciplinary Studies, the IUT
Institute for Environmental Technologies GmbH in Berlin, and the Waste
Management Association of Central Germany, among others, and classified by
German/ EU legislation as a tobacco-product. That means that if it ever goes
into production, the Sensitive-C will be distributed over the same channels as
classical cigarettes, including kiosks, duty-free shops or cigarette dispensing
machines. Apart from its cigarette-like look and feel, Olig AG also lists ease
of use among the advantages of Sensitive-C. The website mentions that all other
competitive products are much more complicated to use and can only be bought
over closed channels like pharmacies. That leads me to believe the online
presentation of this concept was put up before electronic cigarettes became so
popular around the world. It’s true they’re a completely different technology,
but e-cigarettes would should definitely be considered competition, yet they
are not even mentioned.
It’s not clear what the heating element is, but the
Sensitive-C site mentions that it doesn’t produce any of the residues and
toxins regular smokers are exposed to,
or the awful smell. The innovative product would allow users to enjoy the taste
of tobacco virtually anywhere (public buildings, aircrafts, restaurants, etc.)
among friends or with their families without any consequences. Olig AG claims
production capacity of the Sensitive-C is guaranteed and all its parts have
been pretested, and that the company is ready for production “in the shortest
time possible”. Apparently there are several interested parties “from the
cigarette industry the pharmaceutical industry, big corporate groups, lifestyle
companies, funds and investment companies and all industries which are directly
or indirectly affected by the effects of the non-smoking legislation”.
The technology behind the Sensitive-C sounds a lot like what
RJ Reynolds used for their Eclipse smokeless cigarette, a product that never
really took off despite claimed benefits of using it. And with tobacco
companies showing growing interest in electronic cigarettes, it’s doubtful this
concept that involves using tobacco will be a hit, if it ever launches. I do welcome
any alternative to smoking, I just think we already have a much better product
readily available.
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